THIS IS THE NEWS

Did you see the news? DID YOU SEE THE NEWS? I quite literally couldn’t literally literally believe it – literally. Today started off so normal, but once this news was released my day – nay, my life was changed forever. Today will go down forever as having made an indelible mark on very soul. I shouldn’t have the repeat the NEWS now, but I will just to be sure: Apple announced The Beatles’ albums will be available for purchase on iTunes.

Now just let that sink in for a while. Even if you had already heard the news, you’ll probably need a few minutes, at least, to let it all re-sink in. I know I do. Just re-reading that sentence has got me all-a-flutter.

I understand some may claim that other issues – budget concerns, massive cuts to major services across the country, the failing state of Ireland – might be the only thing we should be really talking about, I for one am glad the news media has seen fit to give The Beatles being on iTunes reasonably major billing on their outlets.

I actually overheard some moron earlier whining that this was “glorified advertising”. No. See, I happen to know a thing or two about advertising, and this certainly isn’t advertising. Why? Because it’s news. It’s as simple as that. Granted, it’s free column inches for a company making the public aware of a product they sell, but that’s not advertising. It’s Apple, for fuck’s sake! They’re news in their own right, as we all know.

I am glad this was in the news today. It has really perked me up something spectacular.

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