Sales: fun, and not difficult to understand. Unless you’re Impulse.

It is the time of year that has become quite exciting over the last few years. The chilly weather sets in, the long nights take over and the feeling just hits you. That’s right kids – it’s digital distribution outlet sales time!

I’ve found myself getting increasingly excited* about the approach of this time of year, as it’s when the big online outlets for video games start to slash their prices. Now, in real shops, for real things, this might mean 25% off here, a half price there. When it comes to invisible products, like video games you don’t physically get to own, the sales are a smidge better. Like regular 75% off better, or 80%, or 90% – that kind of thing. To the point  where it’s rude not to buy these things you don’t actually get to own and will probably never even download, never mind play.

Anyway, this leads onto the vague point I had. See, the sales are great – Steam has set the precedent and all others are trying to follow suit. What this means is a fuckload of cheapities. But there are some out there that just don’t get it. I’m not going to attack Games For Windows Live, as that’s like clubbing a seal cub with learning difficulties.

No, this revolves around my need to pick up a new copy of Galactic Civilizations 2**. Keeping an eye on Impulse – the digital distribution service run by the people who make the game – I was drawn today to their one-day sale which is of the game. “Great!” I think, “I can get it for a reasonable price and the money will go straight to the developer!”

Well that didn’t last long. Off I went to a more standard retailer, offering old-fashioned things you get sent through the post and can hold/throw/burn as you see fit.

Guess what I opted for. THINK ABOUT IT, PEOPLE SELLING GAMES.

*When I say “excited” I don’t mean bouncing-off-the-walls giddy, I just mean “looking forward to”. I may be a sad nerd weirdo, but I’m not that bad.

**STOP JUDGING ME.

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