I was, at first, going to simply remind the world of the most wonderful televisual advert ever made. It is, for those who do not know, this one:
Tell me this is anything other than spectacular, and you are wrong. Now while I was making my way through the related videos on Youtube, I stumbled across many parodies, remixes and even follow-up ads by Sammy himself. I can’t say the latter part of that filled me with much hope for the future of humanity, “oh yeah!”-ing as he was about ‘international groceries’, but that’s fine. He’s also opened a new store, which also has living rooms, bedrooms, dinettes. But that’s besides the point here.
For you see, in the trawl I stumbled across something sure to prove popular with a fair few people: a video from Family Guy. Now technically it’s from The Cleveland Show, but that’s just Family Guy for the third time, so I’m going to remain calling it Family Guy. I’m not about to go into my rant about why the show used to be great, but is now a painfully unfunny parody of its past glories – but it is. No, I’m going to link you the video right here and ask you to point out what’s wrong with it:
If your guess was “it’s not funny” then you’re on the right tracks. If your guess was “it’s not actually a parody, it’s just taking the advert verbatim and putting one of the Family Guy characters in it, thus trying to pass of something entirely not of the work of the writers as a successful parody. It seems woefully incapable of actually doing what a parody is meant to do, and probably with good reason – the subject matter is already pretty much parody-proof. If anything it smacks of an incredibly lazy and incredibly cynical attempt to shoehorn in more of the bullshit pop culture references that the Family Guy writing staff has increasingly relied on over the last ten years or so. It is not a joke, it adds absolutely nothing to the original and in fact shows the arrogant, bigshot TV show up for what it is doing (or not doing, as the case may be) – I mean, at least Sammy, the guy in the ad, came up with the rap himself. He didn’t just lift it wholesale from somewhere else, do it himself changing only one word and then claim he was being hilarious.” then you’d be right. Well done.